The Business Model
What is We Olive & Wine Bar?
“A Culinary Shopping Experience”
When guests visit our We Olive stores, they often comment on the timeless, old world elegance of the store itself. Guests are excited to share their find with friends and family around the country. This atmosphere is what makes the We Olive & Wine Bar such a unique franchise concept.
Continuing with this unique concept, We Olive & Wine Bar’s mission is to provide friends, family, neighbors, and local businesses with a unique culinary experience- one that features California’s finest artisan extra virgin olive oil, wines, and simply prepared delicious health foods. This mission is fulfilled through the integration of “The Olive Oil Experience,” delicious retail gourmet foods, and an educational, yet casually elegant, atmosphere around a tasting-oriented wine bar.
A Recipe for Success!
We Olive has always been on the forefront of emerging trends, which is why in recent years we’ve expanded our business to include a wine bar tasting room in addition to our core retail gourmet food offerings. This wine bar includes the offering of small plates that all feature our retail products, wine tastings, offsite sale of wine by the bottle, the promotion of in-store events, and gift sets that target both retail and business customers.
This seemingly simple addition to franchisee stores has shown an increase in store revenue. Best of all, this unique concept of a business that sells gourmet foods and features a wine bar, has no direct competition, making We Olive’s business model truly one-of-a-kind!
With our business model, franchisees can experience the best of both worlds- a retail component that drives revenue and fuels your target market, and a wine bar component that both attracts a wider audience and complements the retail experience. It is the combination of these two components that offers multiple steams of revenue, with sales driven through each other, to maximize profits month after month.