Our Industry

In recent years, the per capita consumption of olive oil and wine in the United States has increased exponentially. This has allowed the California olive oil and wine industries to continue to expand each year as well.  With America’s appetite for delicious and healthy olive oil and wine, now is the ideal time to open your own We Olive & Wine Bar.

The United States is the world’s largest market for olive oil and at this time, 99% of the olive oil consumed here is imported. Ironically, California produces 99% of the olive oil produced in the US, but it accounts for only 1% of that which is actually consumed here.  This means there is a remarkable opportunity available to increase the sale of California-produced olive oil in the US market.

Due to the American consumer’s increasing demand for locally sourced artisan products over imported ones, retail experts are predicting unprecedented growth for California’s blossoming olive oil industry.  It is a combination of these things that makes We Olive’s growth projections astronomical, and now the ideal time to join the We Olive franchise family.

There are striking similarities between California’s olive oil and wine industries. Not so long ago, the wine industry was still relatively unknown, but now they see strong year over year increases in retail sales on a continual basis. The olive oil industry is in a similar situation. With We olive at the head of promoting California-produced olive oil for the past 10 years, we’re in a great position to not only maintain, but also enhance, our leadership role in the future of our industry. As advocates for the olive oil industry, and California growers in particular, we’ll continue to help it blossom into the well-known and respected industry that we know it is capable of quickly becoming.

Did you know that consumption of olive oil and wine can be traced back to the B.C. era? There are many stories, and thus romantic associations, connecting these products to ancient cultures all over the world. Now, the olive oil and wine industries are some of the fastest growing in America! With such a rich history, we can expect the growth of these industries to continue well into the future; these are no fad products that will fade in time.


Facts About the California Olive Oil Industry:

  • California produces 99% of all olive oil produced in the United States
  • California olive oil production is growing at a rate of 20% per year
  • The California olive industry is where the California wine industry was in the 1960’s
  • In two decades, the annual consumption of olive oil in the US increased from 30 million gallons to almost 70 million gallons a year
  • Co-owner and Managing Partner of We Olive, Ruth Mercurio, is a member of the California Olive Oil Council’s Board of Directors


Facts About the California Wine Industry:

  • California makes 90% of wine in the United States
  • California is the world’s 4th leading wine producer after France, Spain and Italy
  • California wine sales has grown to 211.9 million cases
  • Three of every five bottles of wine sold in the US are California wines


The American consumer’s appetite for olive oil has exploded in recent years. This is due, in part, to an increase in the awareness of the many health benefits and delicious flavor olive oil provides. Foodies and the health conscious alike are now appreciating the difference fine American produced olive oil makes in quality cuisine. Of course, a product that can please even the most discerning food palettes, while remaining full of health benefits, basically sells itself.

Did you know that in the US alone, California wine sales are estimated to bring in a retail value of approximately $19.9 billion? Now, remember when we said that the California olive oil industry is where the California wine industry was in the 1960’s? Just imagine what the olive oil industry has in store for the future!